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❤ Formation Branding et image de marque ❝ Dans cette formation sur les bases du branding, nous allons développer et travailer sur votre marque de A à Z, de la création à la stratégie à l’activation.❞ ✔ MODULES THÉORIQUES (20 %) 1. Fondamentaux du branding 2. Stratégie de marque 3. Positionnement & différenciation 4. Architecture & cohérence de marque 5. Image de marque & perception ✔ MODULES PRATIQUES (80 %) 1. Diagnostic de marque 2. Construction de la plateforme de marque Vision, mission, vale
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