How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative ...

We’ve been publishing Insights here for nearly two decades. Which posts in our deep archive caught your attention this year – and which of this year’s insights grabbed you? As the year winds down, we ...

Everything is ending at once – work, truth, screens, and even certainty itself. But we’re finally mature enough to see endings as thresholds. Here’s what we’ve learnt. The year 2025 marked something ...

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it… We have changed. Where once the reaction to new ...

As artificial intelligence becomes a cornerstone of economic and military power, it is increasingly deployed by anti-democratic actors around the world. From tech alliances to the weaponisation of ...

Will AI be the final nail in the coffin of websites? If so, what branded experiences will replace it? The poor old website is having a torrid time of it. Once the centre of everything digital, it’s ...

With AI now capable of creating full outputs, what’s left for humans to add to the system? John Michael Schert works with clients to help them create and unlock customised leadership development ...

If you're going to make the most of Agentic AI, you need to let it free. And that means getting to grips with MACH and MCP… The future of commerce won’t be headless for the sake of it — it will be ...

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up. The New York-based company joins several digital media companies in ...

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm As technology trends ...

Time has collapsed into the tyranny of the moment. There is no time for anything. We barely understand what’s happening. “Get realtime” was the theme of our conference back in 2008. At the time, it ...

While Star Trek gave us the illusion of talking computers that provide accurate answers, today’s LLMs are guessing machines that generate responses based on probability rather than factual accuracy.