Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’, which skills will be most in demand, and where efforts should be focused in 2026. Ecommerce looks to be facing ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

As well as finding a sweet spot between super-premium and inexpensive luggage, the direct-to-consumer retailer has expanded its product range from a single suitcase to multiple bags, travel ...

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025. Marketers are frequently required to master new skillsets and tools to ...

Adobe’s AI and Digital Trends 2025 report, carried out in partnership with Econsultancy, found that 65% of senior executives believed AI and predictive analytics would drive growth in 2025, with ...

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. Domino's generated ...

From ChatGPT “turn[ing] product discovery into a conversation” with the launch of its shopping research experience to Google rolling out agentic checkout (and ChatGPT’s introduction of instant ...

Mark & Spencer has upped its game on social media in recent years, creating a presence across social platforms to successfully drive brand awareness and increase digital engagement. From virtual ...