The Coca-Cola Company announced Wednesday that Henrique Braun will become its next CEO, effective March 31, 2026. Braun, the company's executive vice president and chief operating officer, will ...

Unlike some other brands, when it comes to wasteful packaging, Coca-Cola has flown under the radar mostly. But that doesn’t mean the company has never been called out for its reliance on plastic.

Coca-Cola is testing recyclable paper handles for multipack sodas in Austria and Germany. The new packaging could remove approximately 200 tons of plastic from circulation annually. Greenpeace Africa ...

If you’ve spent any time on TikTok lately, you know the internet is practically frothing over Target’s soon-to-launch Diet Coke apparel and accessories collection. The gray fleece hoodie featuring a ...

The beverage company is looking for an edge while it fights a variety of headwinds. Coca-Cola faces a challenging market but reports strong growth and earnings. A popular Coke flavor returns ...

Coca-Cola has said goodbye to a long list of flavors over the years, many of which still have loyal fans hoping for a return. Orange Vanilla, Cherry Vanilla (at least in bottled form), Coke Spiced, ...

Coca-Cola has released its first new holiday flavor in five years, called Holiday Creamy Vanilla. The limited-edition soda is available in both regular and zero-sugar versions at major retailers. A ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Coca-Cola has just released its latest Christmas ad (above) and just like last year’s effort, it’s deployed a slew of generative-AI tools to create it. A nod to Coca-Cola’s famous 1995 Christmas ad ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...