Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

The baseball player had said over the weekend that he was a "free agent" in terms of his footwear and apparel.

Phillies star Bryce Harper announced his decision to stay with the apparel brand after a viral TikTok video suggested he ...

Managing money can be challenging, but it can be even more so as a couple — especially if the two people involved don’t trust ...

Stranger Things Season 5 includes a notable anachronism with an Under Armour logo visible in a scene set in 1987.

In a George Orwellian dystopia, sport has become war minus the shooting yet again. As Mustafizur Rahman is banned from ...

While "Winter" tends to encompass December-February, there's more than enough going on over the Christmas period to keep even ...

If we are unprejudiced in our honesty, there was no bigger story in all of U.S. sports in 2025 than the ascension of Nico ...

Stranger Things fixes editing mistake after fans called out anachronistic piece of clothing - Holly Wheeler’s Under Armour ...

On the last day of 2025, DeepSeek published a new technical paper, with founder and CEO Liang Wenfeng among the 19 co-authors ...