These homegrown heroes set up shop for clothing rental, upscale resale and rare vintage finds right here in Tampa Bay.

Hip-Hop superstar Eminem is challenging Australian entrepreneurs over the beach brand trademark similarity to his iconic persona. Eminem launched a trademark war against a Sydney couple’s beach brand ...

Pop icon Britney Spears showed off her signature confidence and playful style in a new video shared on her Instagram profile. She stunned her fans with a halter-neck swimsuit featuring a cut-out ...

Britney Spears shared a new mirror video to Instagram on Monday, October 27, trying on a pink checkered swimsuit and addressing fans in her caption with her signature mix of humor and honesty. The pop ...

Rudi Gernreich at the Mark Taper Forum with bathing suit models in 1968 Credit: Nelson Tiffany/Los Angeles Times Photographic Archives/UCLA, Library Special Collections, Charles E. Young Research ...

When it comes to swimwear shopping, one of the worst things you can do is try on a suit fully nude. Although bathing suit bottoms usually have a plastic hygiene liner in them — according to a ...

A lot has been made of Patrick Mahomes’ dad body before, and he proudly showed it off again posing shirtless with wife Brittany Mahomes in their bathing suits. The 29-year-old Kansas City Chiefs ...

Hello my loves, I am back with a highly requested try-on haul! This was my first time buying from Shein… will it be my last? 🤔 Watch to find out! California Highway Patrol to protect Harris after ...

Finding the right swimsuit can be challenging due to the variety of styles and brands. Several retailers offer diverse swimwear options, including Summersalt, Asos and Frankies Bikinis. Factors to ...