Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...
Pour optimiser la segmentation, il est crucial de connaître la nature et la spécificité de chaque type de segment. Les segments démographiques se basent sur l’âge, le sexe, la localisation, la ...
Sales segmentation is the process of establishing separate marketing strategies to appeal to consumers with different needs, interests, budgets or other attributes. It involves identifying segments of ...
Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...
Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...
Generative AI is a phrase that will have crossed most marketers lips over the passed 12 months. The potential it has to change the ways marketers work – for better or worse – has been discussed ...
There are three areas where the marketing industry is spending too much time and energy, and often missing the point, according to Mark Ritson. Speaking during the opening session of Marketing Week’s ...
Pour ajouter l’article à vos favoris identifiez-vous. Je me connecte Face à l'inflation, alors que ces deux secteurs sont segmentés de manière identique, le vin subit une baisse homogène, tandis qu'en ...
Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...
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