What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

A boom in bisexuality among Generation Z has been laid bare in official figures today. The proportion of under-35s identifying as 'bi' has quadrupled in the past decade, from 1 per cent in 2014 to 4.1 ...

We may earn a commission when you click links to retailers and purchase goods. More info. 200,000 folds. Getting blasted with water. CT scans. This is just a taste of what your next foldable phone ...

A female crash-test dummy to replace an outdated model largely based on male proportions would improve safety for women, who face higher fatality and injury risks on the road, officials said. By Adeel ...

The U.S. Department of Transportation introduced a new female crash dummy as it seeks to step up safety for women, who face a higher injury risk in car crashes than men. The U.S. government has used a ...

In 2013, Pokémon X and Y transformed the franchise with a massive visual overhaul as the first 3D entries in the main series. The games also introduced Mega Evolution, a feature that made strong ...

The new Mega Evolution for Chesnaught and the pristine surroundings of Lumiose City, a setting based on Paris, France. (Nintendo) In 2013, Pokémon X and Y transformed the franchise with a massive ...