Investment bank Citi (C) initiated coverage of Strategy (MSTR) with a buy/high risk rating and a $485 price target, positioning the stock as a leveraged bet on bitcoin BTC $92,043.31. MSTR shares were ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Google Ads will remove manual language targeting for Search campaigns and shift fully to AI-driven language detection by the end of this year. Details: Why we care. Advertisers will no longer choose ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

STMicroelectronics has developed the Teseo VI family of GNSS receivers for high-volume precise positioning in automotive and industrial applications. It is the first to integrate all the necessary ...

Source: Shane Rounce on Unsplash Nearly every day presents a fresh round of overwhelming and troubling news, whether wildfires or hurricane winds wipe out entire neighborhoods or dehumanizing talk and ...