Logie Inc. has released a new whitepaper showing how traditional creator selection drives ROI loss and how AI precision ...
Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...
For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...
Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...
As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...
The company has launched with Place Exchange SSP and PerView Measurement to enable digital buyers to programmatically access ...
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...
DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programm ...
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