Alok Gupta of Graphisads says India’s real estate advertising in 2025 went digital-first, with strong ROI from short videos, influencers and OOH, print retaining trust, luxury driving spends, tighter ...

Launches with Place Exchange SSP and PerView Measurementto Enable Digital Buyers to Programmatically Access DIRECTV Remote Inventory Through Top DSP ...

T-Mobile’s Danny Medico tells the LA Times Studios why the "Un-carrier" is moving past last-touch attribution to find real ...

The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programm ...

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.

Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

NESN, New England’s premier sports network, on Tuesday announced the appointment of Wade Nielsen as Senior Vice President of ...

PubMatic has launched a new operating system designed to enable autonomous agent-to-agent advertising execution across ...

OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the launch of OpenXBuild, a software suite that gives advertisers unprecedented real-time ...