Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement ...

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire ...

iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...

Landlords are turning to companies like Hasbro and Mattel for some fun and games in “retailtainment.” By Jane Margolies Jane tried throwing a bocce ball at Pinstripes while reporting this article in ...

The U.S. Joint Industry Committee (JIC) has certified iSpot as an advertising currency, making it the first recommended for transacting cross-platform (linear TV and CTV) ad buys based on personified ...

Are you a print subscriber? Activate your account. 13 hours 3 min ago By Tim Nudd - 16 hours 36 min ago By Tim Nudd - 18 hours 3 min ago 21 hours 58 min ago By E.J. Schultz - 21 hours 58 min ago By Ad ...

Planet Playskool, a Hasbro-branded entertainment center, will open at Westfield Garden State Plaza in Paramus next week. The 20,000-square-foot venue is designed for kids ages 3 to 9 and their ...