Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

A plan to film a pop-up commercial without AI has launched a nationwide contest that includes Cedar Rapids native, Elijah ...

With 'The Hunt for Gollum' on the horizon, Wood talks about Frodo's possible return and the Skittles Super Bowl commercial ...

A contest winner will host Elijah Wood for a Skittles commercial. The post How Elijah Wood Will Make Super Bowl Ad History ...

A Lord of the Rings star is teaming up with Skittles for its new Super Bowl ad. However, the Super Bowl ad will not be airing ...

The actor tells PEOPLE he found the concept for the new Skittles Super Bowl ad “really thrilling and fun” and “also a little ...

Federal data shows post-pandemic student math scores are still down. Maine education officials are responding with a new effort to show students that math has real-world relevance. Federal data ...

The world's first sparkling drink and a symbol of sophistication since 1783, this innovation comes at a time when South Africans, alongside millions worldwide, are rethinking how they socialise and ...

Leaders Wymeswold Cons made it 9 wins from 9 games with a convincing win at Barrow Cons. The home side struggled all night to post competitive totals as Wymeswold eased into a 3-0 lead. The final Leg ...

ENGINEERS pulled clear at the top of the Redditch Skittles League after both Nomads and Lodge Farmers failed to win. Engineers won legs two and three by a total of 21 pins to take the game out of ...