When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing. They value authenticity and are generally loyal to ...

Overview: Explores India’s leading digital lending platforms and how they provide fast, paperless, and secure loan ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed ...

The RMX5107 that surfaced last month with a 10,001 mAh battery could arrive as the P4 Power. Indian online retailer Flipkart ...

The point of an advertisement is to sell a product; that’s how it’s always been. But how companies choose to capture ...

Several experts told exchange4media that in 2026, success will no longer be defined by storytelling alone, nor by conversion ...

Now she has been awarded almost $48,000 in compensation and lost earnings after succeeding in a claim she was unjustifiably ...

Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation ...

While Sinclair is not the model whose thumb prompted the AI speculation online, she says she saw them in passing — and they ...