With the new year underway, the NBA hopes to sustain the momentum in surging viewership it has seen so far this season. The ...

The NBA viewership is at a 15-year high courtesy of its newest $76 billion media deal, yet the issues for the fans continue.

The NBA announces its best Christmas Day viewership numbers in 15 years. More than 47 million people in the U.S. watched at ...

The Thunder-Spurs game featured the latest iteration of an emerging rivalry in the NBA, one that features a pair of the ...

ESPN is experiencing one of its most-viewed starts to the NBA regular season since 2002. The network and Nielsen report that ...

The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday, with more than 47 million ...

The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered on broadcast and streaming have had encouraging early returns. Under the NBA’s new set of ...

Interest in the NBA is strong in local markets to begin the 2025-26 season. Earlier this week, reports indicated that streaming consumption of local NBA games is up substantially from last year, now ...

More than 40 million people in the U.S. watched Group Play games across Amazon Prime Video, NBC/Peacock and ESPN.

ESPN is off to one of its strongest NBA starts in more than two decades. According to the network and Nielsen, ESPN averaged 2.6 million viewers across its first 21 NBA games through Christmas, a 35 ...

More than 87 million people in the U.S. have watched national TV games, the most viewers in 15 years. From NBA.com Staff The NBA’s strong viewership numbers in 2025-26 are continuing as the year comes ...