The NBA continues its tradition of honoring the legacy of Dr. Martin Luther King Jr. with 9 games on Monday, Jan. 19.

NBC Universal executives and talent laid out plans for “Legendary February,” their promotion of a three week-period next month in which the media giant will broadcast the Milan-Cortina Winter Olympics ...

NBCUniversal and Peacock are busting out next month with the Milan Cortina Winter Olympics, Super Bowl LX and the NBA ...

Academy Award-Winner Narrates “Our Games” Tease, Set to Debut During the Opening Weekend of the Milan Cortina Winter Olympics, Including NBCU’s Live Pregame Coverage of Super Bowl LX on Feb. 8 on NBC ...

Inside the NBA’ made a move to ESPN this year under the NBA’s new media rights deal / Photo by David L. Nemec/NBAE via The tip off of the 2025-26 NBA season marked the beginning of a new media rights ...

With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal is officially sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more advertisers ...

Joel Embiid is delivering his version of “Ball So Hard University.” Embiid and the Philadelphia 76ers played on Wednesday ...

Amazon Prime's studio show, featuring ex-players including Dirk Nowitzki and Blake Griffin, has been an early-season highlight. Kirby Lee / Imagn Images Christmas Day! Many fans around the sports ...

The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered on broadcast and streaming have had encouraging early returns. Under the NBA’s new set of ...

Setting the tone for NBA on NBC this week, the Denver Nuggets (21-7) will visit the Dallas Mavericks (11-19) at American Airlines Center. At this time, the Mavericks appear to be at a crossroads as a ...

More than 87 million people in the U.S. have watched national TV games, the most viewers in 15 years. From NBA.com Staff The NBA’s strong viewership numbers in 2025-26 are continuing as the year comes ...

The NBA on NBC reduced its schedule a couple of weeks during December, to make room for Christmas specials and the live finale of The Voice. But on Christmas week, NBA hoops are back in full force ...