Multiple retailing is most often referred to as multi-channel retailing. It is an approach to operating a retail business in which you offer products to customers through multiple retail channels.

How much does moment away from "last touch" allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we've seen in the data. At the Rimm-Kaufman Group, we’ve spent a ...

In today's fast-paced retail landscape, businesses must meet their customers wherever they shop, whether online, in-store or through third-party marketplaces. This is the core of multichannel selling, ...