Younger wine lovers crave authenticity and immersive experiences, and more wineries will woo them with local adventures. The ...

Health system and hospital executives see the promise of automation and artificial intelligence to customize patient outreach ...

The second key factor is radical personalisation. Moving beyond basic patient segmentation, true personalisation means ...

Known as a "pink tax," many items for women that are similar to products made for a man are more expensive. These items in particular are often far more expensive for a woman, with few things ...

Manish Tolani of Hilton shares how the brand is using experience-led storytelling and marketing to stay relevant in a ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

This article argues that high street fashion should prioritize creating meaning and community engagement over competing on ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Firms can follow these guidelines to position themselves as the trusted advisers clients need to navigate the many tax law ...

Lifestyle modification involves altering long-term habits, typically of eating or physical activity, and maintaining the new behaviour for months or years. Lifestyle modification can be used to treat ...

According to Towards Chemical and materials, the global sustainable fuel market volume was valued at 1 million tons in 2025 ...