For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

There are a ton of sets here that are being retired simply because there has been a lack of interest since they were first ...

Lego and Nintendo revealed the next set coming from The Legend of Zelda series on Friday, a scene that depicts the final ...

Everything you need to know to preorder LEGO The Legend of Zelda: Ocarina of Time - The Final Battle, including the price, ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, after months of relative peace and quiet, Lego just decides to put out tons of ...