The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...
LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures.
Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...
The 2026 event kicks off at 6 p.m. Jan. 10 with Fire & Ice, where fire performers and figure skaters light up Rosa Parks ...
LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...
IGNITE Broward will return February 13–22, 2026, with more than 25 interactive light and sound installations across four ...
As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...
This game is called Sound System, and it's being developed by the team at Echo Foundry Interactive, led by two veterans of ...
LEGO SMART Play, unveiled in a keynote presentation at the annual consumer electronics show, is described as one of the most ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...