The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures.

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

IGNITE Broward will return February 13–22, 2026, with more than 25 interactive light and sound installations across four ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

This game is called Sound System, and it's being developed by the team at Echo Foundry Interactive, led by two veterans of ...

LEGO SMART Play, unveiled in a keynote presentation at the annual consumer electronics show, is described as one of the most ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...