Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's new Smart Play system that features electronics-packed bricks and minifigures for more

LEGO Makes Biggest Change To Bricks In 50 Years

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.

LEGO takes play to a whole new level with groundbreaking innovation

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.

The expensive 'smart' future of Lego has fans riled up

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic sets or Lego's direction
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