The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
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