James Dixon, Chief Digital Officer, Atomic 212˚. For years, media mix modelling (MMM) was the preserve of big enterprises, a handful of experts and holding groups with dedicated expert data science ...

I have immersed myself in the tech world for over five years, focusing my efforts on providing readers with in-depth reviews of gadgets. Exploring the ins and outs of the latest tech has been quite a ...

Jackson running back EJ Crowell has always saved his best performances for the toughest opponents. In two matchups against St. Michael Catholic pitting No. 1 vs. No. 2 this year, he combined to run ...

The 600 Foothill mixed-use development has been the subject of a yearslong legal battle. Image courtesy of Cedar Hill Partners After six years of back-and-forth, The La Cañada Flintridge City Council ...

Learn how to create a stunning vinyl wrapped retro tumbler using mixed media techniques. Perfect for DIY lovers who enjoy creative and personalized crafts #TumblerTutorial #DIYCrafts #VinylArt ...

A black-box marketing-mix model's (MMM) data was not sufficient for Columbia Sportswear's Mountain Hardwear brand to make real-time media-buying decisions as campaigns ran. So Drew Schneier, the ...

Whether a parent, teacher, youth pastor or an innocent bystander on a sidewalk, no one has been safe from the "6-7" Gen Alpha trend sweeping across America — a viral sensation that’s now been named ...

In this week's QB&A, former NFL quarterback David Carr chats with sports director Stephen Hicks about Fresno State's change at quarterback and what Matt Entz may be looking for between EJ Warner and ...

With Generation Z and Generation Alpha constantly coining new slang terms on the internet, it can be hard to keep up with them all. One meme in particular has left many scratching their heads. The ...

It confuses adults, creates havoc in the classroom, and spurs uproarious laughter amongst middle schoolers. Yes, it is the viral 6-7 social media trend. Began on TikTok — or the third circle of hell ...

First there was “6 7.” Then there was “41.” And now there’s a new number meme that might be taking hold on social media and creeping into the mouths of youth everywhere: “6 1.” What are these memes, ...

Broadcasting is standing at the edge of a bridge it can no longer afford not to cross. On one side lies the comfort of legacy reach, scale, and influence — the foundations that built radio and ...