Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

Google has said that it is stepping up its testing of advertisements in Search’s AI Mode by incorporating “Direct Offers”, ...

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity.

Summaries are crisp, convenient and, for lots of us, exactly what we want to know. Do you look below them? I must admit that ...

AI companies are gearing up to follow the social media model of monetizing their platforms through advertising. The danger ...

Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...

A new era of shopping that will no doubt still see the B&T hack's blow all their money before the Christmas break has even ...

Marketing 1on1, a digital marketing agency, has launched specialized digital marketing and SEO services specifically ...

Google is testing “Direct Offers,” a new Google Ads pilot designed to help retailers connect with shoppers who use AI for ...

The Atlantic on Tuesday sued Google and its parent company Alphabet, alleging the tech giant’s model of serving ads to ...