If you’re serious about ranking content and brand visibility, then video—and video SEO—can’t be ignored. Creating great video content takes considerable effort. You have to plan, record, edit, and ...

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools. Google has boosted its BigQuery ...

Your newsroom is more than a list of links. It is the definitive public record of what you said, when you said it, and where supporting assets live. Reporters and analysts rely on it for verification.

The BigQuery destination currently tries to issue an incorrect alter statement that tries to add columns as NOT NULL and also tries to set the CLUSTER BY property of the table. Neither of these are ...

SAP and Google Cloud are expanding their long-standing data and analytics partnership with the launch of SAP Business Data Cloud Connect for Google BigQuery. By connecting Google BigQuery, the ...

So, you’re trying to figure out what people are actually doing on your website or app? It’s not always as simple as it looks. Basic tracking tells you some things, but to really get what’s going on ...

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report a new “Analytics Advisor” chat interface in GA4. It appears to offer data ...

Enterprise data estates provide the fuel needed to drive generative AI adoption. Silos are the obstacles blocking deployments at scale. SAP had AI in mind and data processes on the agenda when it ...

Division of Chemical Biology and Medicinal Chemistry, UNC Eshelman School of Pharmacy, University of North Carolina, Chapel Hill, North Carolina 27516, United States ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...