If you’re watching the person you love struggle to survive an illness, things aren’t going to be the same — for better or for ...

MIchaelAaron Flicker is the co-author of "Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World's ...

By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger ...

Even as the president blows up drug boats, the government routinely declines to pursue charges against smugglers nabbed by ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

In business (as in life), the words you choose in pivotal moments are everything. Whether it’s an elevator pitch that ...

The forcible apprehension of a sitting head of state on foreign soil by another state represents one of the most severe tests of the contemporary ...

The engineers were miserable. And the rest of the business thought they were incompetent.

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

A Reddit user’s viral post detailed purported secrets about an unnamed company — then used NBC News’ inquiry to further the ruse.

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

In 2025, we’ve had the pleasure of interviewing countless Armenian artists — writers, actors, musicians, filmmakers and more ...