The innovative use of ad-tech, where Lemma facilitated dynamic creative rendering through DV360 and enabled programmatic DOOH connectivity, marks a strategic shift from static brand awareness to ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...

What just happened? European regulators have imposed a nearly $3.5 billion fine on Google over the tech giant's abuse of its dominant position in the digital advertising market. The European ...

Neil Dhanowa, former global head of Display & Video 360, resigned in mid-August from Google to help build Microsoft’s AI advertising strategy. Dhanowa expressed enthusiasm for the opportunity to work ...

OzTAM will integrate the Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 becomes the ...

OzTAM has added Google Display & Video 360 to its VOZ Streaming platform, broadening programmatic access to broadcaster video-on-demand inventory across Australia’s Total TV ecosystem. DV360 becomes ...

Television audience measurement platform OzTAM has integrated Google Display and Video 360 as the fourth demand-side platform partner for programmatic data service VOZ Streaming. The partnership ...

Australian television audience measurement body OzTAM has today announced the integration of Google Display & Video 360 (DV360) as a demand-side platform (DSP) partner for its programmatic data ...

Starting this week, Netflix has enabled programmatic guaranteed buying in Australia for buyers using Google’s Display and Video 360 (DV360) and The Trade Desk. The capability rolled out in the US last ...

Google introduced AI Max for Search campaigns on Tuesday, the day after its NewFront event on Monday. According to Google, the new suite of targeting and creative tools aims to take Search campaigns ...

NEW YORK — Google advertising is getting a bigger injection of retail media data, the company announced as part of its presentation at the Interactive Advertising Bureau’s NewFronts Monday. A commerce ...