Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Rising consumer demand for healthier products combined with intensifying scrutiny of better-for-you claims in 2025 by an ...

Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...

In a few days from now, the recent directive issued by the Central Bank of Nigeria (CBN) on advertising and promotional ...

Industry Report Examines What Consumers Are Searching For After Seeing Weight Loss Patch Ads, What These Products Actually ...

The Warner Bros bidding war has become the defining corporate drama of the streaming era, pitting legacy studios and tech ...

Celebrating the ICC's achievements and women's milestones in sailing, highlighting history and environmental awareness.

For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. A comparative statement is a financial ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Comparative genomics deals with the processes of evolution via the alignment and analysis of genes and genomes of living or extinct organisms related by varying degrees of evolutionary divergence from ...

Amazon has underperformed recently, but fundamentals remain intact across cloud, retail, advertising, and experiential growth ...