New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

New Delhi: As Connected TV cements its position at the centre of video planning, the industry is grappling with a contradiction it can no longer ignore. CTV is being planned like digital, bought like ...

Neil Young was angry when he sat down to write the lyrics to 1988’s “This Note’s for You.” Throughout the decade, he’d seen everyone from Eric Clapton and Michael Jackson to David Bowie and Tina ...

Social media platform Pinterest is acquiring tvScientific, a connected television advertising platform that automates and optimizes ad buying for marketers. “The deal will help expand Pinterest's ...

NEW YORK—In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. It introduces ...

The holidays and cars share a special place in advertising history. From snowy drives through twinkling neighborhoods to families embarking on seasonal road trips, some commercials became cultural ...

NEW YORK—Nielsen's Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-side platforms (DSPs) with easy access to ...

Poor commercial real estate. Fewer investors want to touch it after being burned by falling property values in recent years. They have better options anyway. Why settle for 7% annual returns on real ...

The 1990s were a magical time for television advertising. With fewer distractions than today's digital era, commercials had the power to grip viewers, making products and catchphrases unforgettable.

Good day, and welcome to the Magnite Q3 2025 Earnings Conference Call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Nick in ...

EXCLUSIVE: Alan Cumming‘s Just For Laughs gala special is set for Canada’s Crave and CTV Comedy. One Night Out with Alan Cumming, filmed live in front of an audience during the Just For Laughs ...

The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...