Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

The total number of active drilling rigs for oil and gas in the United States rose this week, according to new data that Baker Hughes published on Friday, after last week’s sharp decline. The total ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...

Kit Harington is the latest addition to the cast of Hulu‘s upcoming limited series adaptation of the Sophie Stava novel “Count My Lies.” Harington will star opposite previously announced stars Lindsay ...

Some of us didn’t believe it when the numbers dropped for the federally-mandated count of homeless people living in Sacramento County in 2024, which showed a staggering 41% decrease in the county’s ...

Long before artificial intelligence (AI) exploded on the scene, account-based marketing (ABM) was seen as salvation for B2B marketers. And it still is, judging by a new study from Outcomes Rocket. Of ...

Editor’s note: Here are the most recent returns in the 2025 Washington state general election. Katie Wilson gained on Bruce Harrell on Thursday in the tight race for Seattle mayor. After Harrell ended ...

B2B marketing, sales, and product leaders are entering 2026 with more questions than answers. The pace of change across go-to-market (GTM) functions has accelerated, driven by the widespread adoption ...

The total number of active drilling rigs for oil and gas in the United States decreased this week, with oil rigs declining by 65 year over year, while gas rigs increased. Despite the fall in active ...

First outcomes-based b2b payments platform proves what CFOs actually want: measurable financial results LAS VEGAS, NV / ACCESS Newswire / October 27, 2025 / Finexio, the leader in embedded b2b ...

LAS VEGAS, NV / ACCESS Newswire / October 27, 2025 / Finexio, the leader in embedded b2b payments, today launched the Customer Value Dashboard, marking the payments industry's shift from selling ...