It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape. In February, Forrester Consulting released its ...

Back in 1999 when Time named Jeff Bezos person of the year, business-to-consumer (B2C) e-commerce and business-to-business (B2B) e-commerce were two of the hottest buzzwords around. Financial pundits ...

As B2B commerce continues on its fast pace of transformation to digital-first, it’s impossible not to look to AI for important technological advancements. Yes, it’s a buzzword, but AI is also an ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...