Sydney Sweeney is continuing her collaboration with American Eagle months after the brand’s denim campaign sparked intense ...

The “Euphoria” star showcased winter vacation looks featuring American Eagle jeans five months after the divisive ad campaign ...

Sydney Sweeney donned American Eagle jeans in a recent Instagram post, just months after the controversy surrounding the ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate American Eagle Outfitters Inc. posted third-quarter results that ...

Sydney Sweeney isn’t feeling euphoric about online commentary. The “Housemaid” star, 28, came under fire following an American Eagle partnership in July. The “Sydney Sweeney has great jeans” campaign ...

Everyone is talking about who has the best jeans … ad. Gap, American Eagle, and Lucky Brand each dropped new star-studded denim campaigns in the last month that are going viral. While American Eagle's ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

Sydney Sweeney made a denim-clad return to social media three weeks after the release of her controversial American Eagle "Good Jeans" ad campaign. On Friday, the 27-year-old actress, who has not ...

Sydney Sweeney won’t let the backlash from her American Eagle ad overshadow her latest work. The 27-year-old actress shut down questions surrounding the brand’s “Sydney Sweeney has great jeans” ...