Alexa+ is heading to Samsung TVs, BMW vehicles, Bosch coffee machines, and Oura rings, marking Amazon’s biggest move yet to ...

Earlier this year, we introduced Rufus, our new generative AI-powered conversational shopping assistant. Rufus is designed to help customers save time and make more informed purchase decisions by ...

The company has rolled out Alexa.com in early access, extending Alexa+ to browsers with smart-home controls, text, and image ...

Amazon announced during CES 2026 that Alexa+, the souped up version of Alexa that launched last year, is now usable via a web ...

Amazon is giving Fire TV and its mobile app a major refresh to make it quicker to find movies, shows, live content, and ...