The future belongs to brands that use AI with intention, not as a shortcut but as an amplifier of what makes them ...

In marketing circles, content is often framed as a B2C powerhouse. It’s seen as the driver of engagement, storytelling and the be-all and end-all of performance marketing. But, in the B2B space, ...

ANZ Bank has come out of the closet, announcing itself as ‘GAYNZ’ to mark the 10th year of the bank’s sponsorship of Sydney’s Gay and Lesbian Mardi Gras. To celebrate the occasion, the bank has ...

One thing brands can seriously underestimate is that Gen Z isn’t just watching, they’re responding. Comments, DMs, reposts, stitches. Even when people don’t engage, it all means something. Gen Z talks ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

TikTok is the premier hub for short-form videos, drawing over one billion monthly active users. But even this figure doesn’t adequately capture TikTok’s social media dominance. Users of the app spend ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

A coalition of Australia’s biggest brands have come together to form the Shift 20 Initiative, which is focused on increasing disability representation, inclusion and accessibility in Australian ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...