Niantic Inc., the developer of the popular augmented reality game “Pokemon Go” and the Lightship AR platform, today announced that it has acquired the web-based AR development platform 8th Wall Inc.

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Continuing its push to bring the metaverse into the real world and not just the virtual world, Niantic Inc., the company behind the popular augmented reality game “Pokemon Go,” today announced the ...

While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a ...

What will Web browsing look like in the future? Augmented reality, or AR, could be the next big leap. Think of it as a more interactive Internet experience, taking in our physical environment and ...

“Mirror, mirror on the wall. . .” The idea of a mirror not only reflecting your image back to you but also augmenting it is no longer a fairytale. Several companies have made significant progress in ...

Layering a digital medium over our daily lives used to feel like fiction. We’ve seen cool concepts in movies like Blade Runner, Her and Source Code. With our smartphones becoming increasingly vital in ...