Explore how viral products serve as anchors for brands, showcasing examples in beverages, fashion, and home goods. Learn ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

Indian dairy company calls the YouTube video misinformation, stressing that both pouch and cup variants meet FSSAI and ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

A viral blind quality test video questioning the safety of Amul’s Masti Dahi has prompted a rare public clarification from ...

How two big names in mainstream disaster preparedness helped sell Americans on fear, anxiety and a new generator.

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

MTV has pulled down the shutters on its dedicated music video channels, casting off what remained of its original ...

Industry observers say AI’s next phase in India hinges on adapting to linguistic and cultural diversity, with brands ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new ...

From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ...