A sneaker switch was all it took to set off speculation around one of women’s basketball’s most visible endorsement deals.

The baseball player had said over the weekend that he was a "free agent" in terms of his footwear and apparel.

Major League Baseball has a massive story on its hands and it relates to one of the top names in the sport changing sponsors ...

Bryce Harper has reached a new deal with Under Armour, with his 11th signature cleat launching in February 2026.

Philadelphia Phillies outfielder Bryce Harper's contract with Under Armour has expired and is currently a footwear free agent ...

Under Armour, Inc. is initiated at a Sell rating due to persistent market share losses and weak fundamentals. Learn more ...

The Phillies player was seen wearing Nike sneakers and said he was a “free agent” for apparel and footwear right now.

Phillies 1B Bryce Harper is remaining with Under Armour, with the sides agreeing to a multiyear extension.

A regulatory filing on Monday with the Securities and Exchange Commission showed that Canadian investor Fairfax Financial ...

Under Armour (UAA) looks undervalued at a $2.2B cap vs. $5B sales—see turnaround risks, catalysts, and downside limits.

UBS Evidence Lab’s 11th Annual Global Sportswear Survey of 3,000 consumers offered a bullish view, with many mainstream brands ranking high on purchase intention and brand perception, while many ...

Get ready Victoria, a brand-new Under Armour store has opened and it's the best place to shop for all your 2026 must-have ...