Elevating the running lineup with the Boston Marathon-winning Velociti Elite 3 and the long-distance optimized Velociti ...

Caitlin Clark shares insight into her upcoming Nike signature shoe, the technology behind it and her long-term Olympic goals.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

Since Steph Curry‘s breakup with Under Armour, his feet have become the exhibition venue for sneakers. The Golden State ...

Dustin Johnson and co. will be rocking the Baltimore brand from 2026 onward as the league continues to take on a new look.

Under Armour confirms that they will be apparel providers for 4Aces GC, with the brand becoming the most recent clothing ...

A sneaker switch was all it took to set off speculation around one of women’s basketball’s most visible endorsement deals.

Lindsey Vonn shattered the glass ceiling of what an alpine skier could earn and represent. As we hit 2026, the “Queen of ...

Sportico has unveiled the list of the 100 highest-paid athletes in 2025, with Ronaldo easily in the top spot with total ...

The MLB hot stove might be crawling, but the sneaker and apparel world just got a little more interesting. Bryce Harper confirmed that his long run with Under ...

As Stephen Curry continues to enjoy his shoe free agency, the Golden State Warriors star gave a nod to a legend.