Jessica Gibson is a content update editor and writer for Investopedia. She has over 10 years of experience in digital publishing and three years of experience covering financial topics like insurance, ...

Memory is the faculty by which the brain encodes, stores, and retrieves information. It is a record of experience that guides future action. Memory encompasses the facts and experiential details that ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.