Three-quarters of Americans say they plan to trade down, forgoing more extravagant purchases in the future. For decades, the ...

In the decade after World War II, a new kind of American prosperity rolled onto the streets on four chrome trimmed wheels.

From $20 strawberries to viral smoothie hauls, this episode dives into how luxury groceries are turning everyday food into status symbols. Snow tracker: Here's how much you can expect Man's dishwasher ...

Labubu dolls and Stanley cups are replacing luxury cars and designer clothes as status symbols, and that says something about the attention economy. “A lot of Gen Z is not spending money on luxury ...

From backyard gardens to record collections, the pastimes we once took for granted now cost more than a month's rent My grandmother kept a vegetable garden behind her house. Nothing fancy—just ...

Sydney Sweeney is embracing her inner femme fatale. Sweeney, 28, opened up about the acting roles she accepts and being cast as one of Hollywood’s leading bombshells while chatting with Variety in an ...

Beware, daters: Not everyone who says they're looking for their "king" or "queen" has good intentions. There's a new dating term called "throning" − which means dating someone to raise your social ...

The BLord iPhone 17 Pro Max controversy has reignited conversations about Nigeria’s obsession with iPhones and how the Apple device has become a symbol of class, identity, and social validation. If ...

Our culture embodies mutually exclusive beliefs in tribalism and individual exceptionalism. Tribalism used to depend on family; over the past millennium, it increasingly has come to depend on wealth ...

Travel has overtaken luxury vehicles as the primary symbol of having "made it" among mass affluent Americans, according to the Forbes Research 2025 Mass Affluent Survey. We polled more than 1,000 ...