From lo-fi storytelling to social listening as a growth engine and joy-driven sustainability, the rules of social are being ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Kickstart the new year and boost your social media marketing with seven trends to help engage your audience, grow your reach, ...

In recent years, social media has transformed how we view music. Apps such as TikTok, Instagram, Spotify, etc. all heavily involve music, making them powerful tools for discovering and promoting music ...

Aryan Anurag predicts the year ahead will see professionals turn creators, brands lean into organic communities, culture-led ...

The use of artificial intelligence (AI) is becoming increasingly ubiquitous in today’s rapidly evolving digital landscape. From healthcare to transportation, AI technologies are transforming ...

As 2026 gets underway, social media is entering an era where engagement matters more than ever, but not in the old sense of ...

Cultural movements can emerge and evolve overnight. Viral memes, social causes and global events now shape how brands communicate—and how quickly they have to respond. For marketing and communications ...

It’s been half a decade since the start of the COVID-19 pandemic, and the ways in which quarantine reshaped the world have become increasingly more evident. People think differently, socialize ...