The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

Skittles is offering a chance to star in a live Super Bowl ad from your home, with candy delivered by actor Elijah Wood.

I’m a magical creature that can be summoned by a horn to deliver Skittles.” Wood said. #Skittles #Super Bowl #ElijahWood ...

Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...

The actor tells PEOPLE he found the concept for the new Skittles Super Bowl ad “really thrilling and fun” and “also a little ...

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.

With 'The Hunt for Gollum' on the horizon, Wood talks about Frodo's possible return and the Skittles Super Bowl commercial ...

A plan to film a pop-up commercial without AI has launched a nationwide contest that includes Cedar Rapids native, Elijah ...