If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

PUMA teams up with luxury streetwear label Represent to blend premium design with performance edge. PUMA x Represent Just ...

HERZOGENAURACH, Germany — January 12, 2026 — Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand ...

Debuting in nationwide shoe and athletic stores, as well as Puma's official website, the new collaboration features several ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

New Brand Campaign in 2025 Will Be Focused on the Emotional Aspects of Sport HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA, in partnership with creative agency adam&eveDDB, ...

Puma aims to grow its market share in the US, and the latest move to establish a new distribution center supports the company's growth ambitions for this specific market. PMMAF has the intention to ...

PUMA are wasting no time in 2026, bringing the special sauce straight out of the gate with the first Future drop of the year.

Puma appoints Nadia Kokni as vice president of global brand marketing. She will lead the global marketing strategy and ...