As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

This evolution marks a shift in the role of marketing teams. Instead of managing workflows, they’re designing strategies.

The company has launched with Place Exchange SSP and PerView Measurement to enable digital buyers to programmatically access ...

Detailed price information for Mediaalpha Inc Cl A (MAX-N) from The Globe and Mail including charting and trades.

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the ...

Intuit scales its SMB Media Labs to a self-service model via The Trade Desk. Learn how deterministic data and "privacy-first" ...

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programm ...

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.

The deployment brings Context Networks’ full-stack, end-to-end advertising and analytics platform into gaming environments, enabling WarHorse Gaming to operate as a digital publisher while creating ...