The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
Imagine driving down a busy highway. You need to check your speed and navigation, but glancing down at the dashboard takes ...
DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers ...
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
NEW YORK —With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal has announced that it has officially ...
“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...
DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...
In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.
The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...
WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...
Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key ...
The global in-taxi digital signage market is on a steady growth trajectory, projected to expand from USD 684.7 million in ...
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