In today’s fiercely competitive marketplace, where consumers are bombarded with a sea of product options, the key to standing apart lies in building unwavering trust and credibility. Brands need to ...

Consumer Reports has been testing popular products and advocating for consumers for almost 90 years, but just how does the nonprofit work? Is it really as independent as it claims? Here’s what you ...

Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. Brands have a waste problem, and the e-commerce boom during the ...

We’ve built a first-rate testing program that showcases our commitment to authenticity and rigorous testing. Our team of in-studio and on-location testers methodically yet authentically put products ...

No product will be successful if it doesn’t provide its users with a good experience. Entrepreneurs know this. But it can be challenging to know what users need and want in a product experience. My ...

If you’re a fan of New Balance and want to get a feel of the athletic brand’s products before they hit stores, there is a product testing program that you could apply for today. To become a product ...

Even if you believe your new product idea is a guaranteed winner, testing the market before you launch can help you tweak what you're selling or how you're selling it, helping you maximize your ...

Since 1898, OL has been a leading authority in testing and reviewing hunting gear, fishing tackle, guns and shooting equipment, and much more. We have more than a century-long history of evaluating ...