J.Crew’s long weekend sale has cozy sweaters, flattering dresses, comfy shoes, and more marked down by up to 81 percent.

The aesthetic has a name now — poetcore — but the meaning behind it feels older than any label: a craving for softness, ...

MARKS & Spencer shoppers are set for a frenzy over a stunning new co-ord – and it’s perfect for the office. The retailer has ...

We're absolutely LOVING Cat's style lately, and the colour palettes that she's been wearing suit the host perfectly. She goes ...

Explore Bardot’s latest collection featuring satin gowns corset tops tailored pieces and an elevated vision of modern ...

Dressing for winter doesn’t have to mean hiding behind oversized layers or settling for shapeless silhouettes. With the right design details, a dress can instantly create a sleeker, more balanced look ...

The Golden Globes 2026 are here and the style is just what you'd expect: sleek, sparkly and statement-making. See all the ...

Actress and director Kristen Stewart is currently dominating the red carpets in Los Angeles. At the WWD Style Awards, she ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The knotted skirt will be a must-have in 2026. Seen on the catwalk at Chloé, where Chemena Kamali gave it a 50's twist, or at ...

While hosting The Traitors, Claudia Winkleman has a cracking wardrobe - now shoppers can get products that replicate her much ...

The school girl aesthetic is not about looking like a young child. It's about playing with nostalgia and structure, then ...