The NBA viewership is at a 15-year high courtesy of its newest $76 billion media deal, yet the issues for the fans continue.

Looking at regional delivery of games, 17 of 29 teams in the U.S. are seeing season-over-season gains thus far. Many of those ...

The NBA announces its best Christmas Day viewership numbers in 15 years. More than 47 million people in the U.S. watched at ...

The Thunder-Spurs game featured the latest iteration of an emerging rivalry in the NBA, one that features a pair of the ...

The Jan. 12, 2026, SBJ Media newsletter looks at NBA viewership under its new media deals, what Brooks Koepka's PGA Tour may ...

ESPN is experiencing one of its most-viewed starts to the NBA regular season since 2002. The network and Nielsen report that ...

The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday, with more than 47 million ...

The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered on broadcast and streaming have had encouraging early returns. Under the NBA’s new set of ...

ESPN is off to one of its strongest NBA starts in more than two decades. According to the network and Nielsen, ESPN averaged 2.6 million viewers across its first 21 NBA games through Christmas, a 35 ...

More than 40 million people in the U.S. watched Group Play games across Amazon Prime Video, NBC/Peacock and ESPN.

NFL games drew more than four times the viewership of the NBA’s matchups on Christmas Day, with the Vikings win over Detroit ...