Google launches A/B testing for Performance Max assets (Beta)

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...
Drinks

AB InBev to shut two US breweries, sell another

AB InBev is shutting facilities in Fairfield in California and in Merrimack in New Hampshire. Meanwhile, the world’s largest beer maker is selling a brewery in Newark in New Jersey to property ...
The Verge

YouTube creators can now test multiple video titles

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...
Searchenginejournal.com

YouTube Title A/B Testing Rolls Out Globally To Creators

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...
Harvard Business Review

You’re Probably A/B Testing Too Much. Here’s What to Do Instead.

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...
STAT

Trump administration lists 16 new CDC initiatives, from hepatitis B testing to bolstering workforce

Daniel Payne reports on how the health industry and Washington influence and impact each other. He joined STAT in 2025 after covering health care at POLITICO. You can reach Daniel on Signal at danielp ...
The Aviationist

B-52 Spotted During Testing of Unidentified Weapon

A B-52 with test markings was spotted carrying a mysterious payload that resembles the rendering of the AGM-181 LRSO, the Air Force’s next-gen stealth nuclear cruise missile. A U.S. Air Force B-52H ...
IGN

Extraction complete.

The Arc Raiders design director has said it's been fortuitous timing to have its extraction shooter launch a playtest around the same time as Bungie's Marathon, calling it "a great A/B test for us." ...
The Aviationist

B-52 Radar Modernization Nears Flight Testing

The AN/APQ-188 radar upgrade for the B-52 is finally preparing to begin flight testing, following years of delays, cost overruns, and a program review. The U.S. Air Force’s long-running effort to ...
New York Post

Trans athlete AB Hernandez said it’s ‘weird’ people protested high school track events: ‘I did what I wanted to do’

California transgender athlete AB Hernandez believes it’s “weird” that people were so outraged by her competing against biological females that they protested multiple high school track events. The ...
Search Engine Land

A/B test your way to search marketing success

For SEO and search marketers, optimizing digital performance is a constant. Understanding user behavior is key, and A/B testing provides a data-driven path to fine-tune campaigns and achieve ...