These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Last year was another exciting one in the world of experiential – even more evidence that consumers are valuing the tangible ...

Overview: Lead generation tools in 2026 are offering a powerful combination of automation, data enrichment, and multi-channel ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Northern Ireland digital agency reaches milestone as UK small businesses accelerate AI adoption efforts SMEs need to achieve similar outcomes with a fraction of enterprise resources. Our training ...

Axonal.AI distinguishes itself from the current wave of generative AI chatbots by positioning itself as an enterprise-native operating layer. While standard LLMs often hallucinate or prioritize ...

Nov 19 (Reuters) - Adobe (ADBE.O), opens new tab will acquire software platform Semrush (SEMR.N), opens new tab for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to ...